Google Adsense Optimizations Tips

If you already displayed AdSense on your own website, you might be looking at optimizing it so you get a bigger check at the end of every month. But before you start devising means to genereate higher revenue, consider the important points in optimizing AdSense, while keeping in mind the terms of your commercial contract.

The first point in optimizing AdSense is to choose the types of ads that best flow with your web content and give you the best revenue opportunity per click. In general, the most perfect ad types include the skyscraper format where the text ads are placed on either the right or left side and the big rectangle format where the text ads are placed either on top or on the mid-page. Next, select an attractive color scheme that enhances the character of your web page. You may opt to use non-intrusive color schemes that perfectly matches the whole layout of the website. For example if your page background is blue with white fonts, then your ads will also be displayed as such. This kind of ad color matching is done to avoid being an eye sore to the visitor. You may also choose to use random color schemes that switch among different colors to make your website seem fresh all the time.

Another way of optimizing AdSense is by using titles and headings to clearly bring out the topic of each page. Give descriptive titles to your page and register a relevant domain name, all to help the search robots correctly identify your page as relevant. Optimizing AdSense also means selecting and creatively incorporating valuable keywords. Be smart enough to choose keywords that are valued at several dollars per click.

Google Adsense is the most common revenue generators for blogs and sites. Bassically you can drastically improve your click-through rate and overall earnings by positioning the ads wisely, by improving the content targeting or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:

Three top performing ad units are: 336×280 large rectangle, 300×250 inline rectangle and 160×600 wide skyscraper. Consider using those units, but bear in mind that other formats might be more suitable for your website design.
Most successful link color is blue. This fact is connected with the roots of the Internet where all major websites used to feature blue links.
Apart from blue links you can also use a link color that matches the pattern of your website (i.e. If you use green links make the Adsense links of the same color).
As a general rule of thumb, blend (no border, same background) your Adsense units if your website has a light color scheme and contrast (border, contrasting background) the units if you are using a dark color scheme
If the ads are placed within the content you should avoid using borders while ad units outside of the content can use borders to call attention.
If your website has mainly repeat visitors (like Forums) you can rotate the background color of the units to reduce ad blindness
Consider removing the “Advertise on this site”� message from your units. This can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up”� feature.
Test it, test and test. Every website is unique so make sure you test with different colors and formats and track the results to fine tune your Adsense units.

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